Early last month I briefly talked about "Corporate Responsibility" and how giving back to the community is part of good customer service. It's good to know that NRF president and CEO, Tracy Mullin, feels the same way:
"Every now and then, these societal gestures pay off not only with goodwill, but with increased sales. A case in point: after launching its Self Esteem Fund this year with a $50,000 donation and campaign about “real beauty,” Dove saw sales of products in its ads skyrocket 600 percent.
Long after remembering what they bought, consumers will remember how you made them feel. Participating in charitable causes is one way to remind customers that we are all dedicated to making this world a better place."
If customer service is about helping people, this is just another way to connect with them to make their lives that much happier ;)
"Responsibility does not only lie with the leaders of our countries or with those who have been appointed or elected to do a particular job. It lies with each of us individually. Peace, for example, starts within each one of us. When we have inner peace, we can be at peace with those around us." - The Dalai Lama
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