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Aug 7
Success in Customer Service

I stumbled upon the Vox Inc.'s blog tonight... Great content on customer service and it looks like the team members that blog are on the same thought wavelengths as me ;)  Anne Mclain has a post titled "Succeed by Transforming, Not Conforming" which brings up some thoughts in regards to succeeding in business.

Many people define success as reaching a certain dollar point or serving a billion customers, but what good is it if your customers are not happy with your company?  Of course it's nice to make money, but if that's the only reason you're in business then it won't be long before your actions catch up with you.  Look at Dell or AOL - they've made billions, but now look at them. They're reputations are going down the drain due to poor service.

I stand by my belief that customer service IS the end all and be all of service. When you can say that 100% of your customers are 100% happy with your company, then you are a success!

On the same token, I also believe that success is a state of mind.  If you are living a passionate life and love to help people, you are already a success.

What's your definition of success?


5 Comments/Trackbacks




Well, my definition of success is being able to pursue your dreams anytime and anywhere: dream to travel, dream to write a book, dream to work at your own pace, and dream to help out the underprivileged. Soon...

Unlike the first comments success is neither about self fulfillment nor self indulgence. Usually efforts focused in this way often end up short lived, and certainly non fulfilling to the customer.

I agree with Maria, and you won’t find a bigger advocate of her point of view than me. Customers and their fulfillment have to be priority number one.

The likely hood of total satisfaction is highly unlikely given the various uncontrolled variables that accompany any given customer or market segment, but favorable grades for effort would be reasonable.

Customers regardless have to be first. In today's reality world the customers are no longer the left over residue of some marketing effort, but they are the driving force of our new world economy. They are driving the change and are defining customer satisfaction.

Maybe we should all sit up and take another look at how we see those who control our future success or failure.

Success in business is when you see a customer walk into your business premises the second time. This happens only when the customer feels good about your service during his first visit.

I have narrated a customer care incident which supports this view in my blog posting http://manjulasundharam.blogspot.com/2006/08/caring-for-your-customer.html


Success is such a subjective word and it's interesting to see that everyone has different defintions of it. Thanks, everyone, for visiting ;)

I'm not even going to try and define success, we'd be here all day...

But, Maria wrote: "When you can say that 100% of your customers are 100% happy with your company, then you are a success!"

That would be success, but I think it's impossible to attain 100% happiness from customers. There are always going to be unhappy customers or a less harsh term might be unsatisfied customers.

I'm as huge a proponent of customer service as anyone; and I've hung my hat on that many times in terms of my own personal and company success, but 100% happiness from clients is a pipe dream.

I'm not sure what a more reasonable/attainable number really could be -- maybe 80-90%? I'd say that's both reasonable and achievable, and could be equated with success.

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