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Aug18
Service Quality, Revenue Generation, or Cost Efficiency?

For many businesses there’s that neverending struggle to balance service quality, revenue generation, and cost efficiency. How do you do it? What do you focus on first? For many businesses it’s revenue generation first, cost efficiency second, and service quality last. However, we are starting to see that companies are putting service quality first.

I won’t discount the fact that revenue generation is important. I mean, we can’t survive in business if we don’t have money, right? We need money to pay our employees, pay business costs, etc. However, Let’s put money aside for a moment and talk about this thing called “cost efficiency”....

I think that businesses should be wise about what they spend their money on, but it shouldn’t be a primary focus. If you’re busy worrying about cutting costs, that energy is being lost that should be used to give great service. It’s that law of attraction force that is working to give you what you don’t want. Whatever you focus on comes into your business. If you’re constantly stressed over the money that is being lost, guess what? You’re going to lose that money.

So that brings us to service quality....Now, this is where our focus should be. After all, we created a business to help people, right? So, shouldn’t that be our main concern? Is it not true that when you take care of your customers, they will return again and again, thus increasing your sales?

Trust me when I say this - if you focus on your customers, the money will come and you won’t have to even think


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