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Aug22
Do Young People Know What Customer Service Means?

I really don’t have anything against “young” people. Heck, I’m pretty young myself. [Sidebar: In my family we like to transpose numbers around so I consider myself 23] However, I had to wonder if we’re teaching our youngsters nowadays about the importance of helping people.

I was in Vons Supermarket the other day - not my neighborhood Vons, but at a Vons near a friend’s house. All the employees in there were probably no older than 25 and huddled around the cash registers. Some of them ringing and the others I think were bagging.

With shopping list in hand, I was ready to get in and get out. Now usually I feel pretty proficient in a supermarket - I can figure out where things are, but for some reason I kept going back and forth across the store trying to hunt for these items on my list. It was a very slow night and maybe about five people in the store - max. You would’ve thought that an employee would be walking around making sure the customers were doing ok or not stealing stuff, right?

Eventually I made it to the cash register where the inevitable question comes, “Did you find everything that you’re looking for?” Uhh...yeah, but it took thirty minutes longer than it should have!

“Yes, thank you.”

After the purchases were rung up, I was handed my receipt without a word. Where’s my “Thank you, Ms. Palma. Do you need carry out service?” Those are the sentences I expect from Vons. But no, I never got that either.

Now is this a case of young people not really caring about the meaning of service?


5 Comments/Trackbacks




Maria, I don't remeber ever getting help in the grocery story (specifically finding things) unless I asked. Maybe the youngsters are not being trained in going the extra mile. Good customer service is learned not bread.

Yes, it's true, you generally don't have people out on the floor asking people if they need help in a grocery store - but hey, wouldn't that be something that supermarkets could do to stand out from the rest? God only knows that I need someone around to help me figure out the difference between all the brands of chili!

Being one of the "young people" you mention, I think that people my age know what customer service means. We know that the difference between a mundane experience, a bad one and a great one sometimes boils down to whether an employee acts like they give a crap about their job.

That is a different issue from whether the owner of the grocery store you went to cares about the customer experience. A dedication to customer service doesn't swell from the "ground up"; it's unrealistic to expect an employee who knows that he/she isn't expected to go above and beyond the usual level of service to do so. If the owner doesn't put a focus on customer satisfaction in the first place, going above and beyond is extra effort that won't be rewarded anyway.

Customer service is something instilled and demanded from the top down. Say what you will about them, but Starbucks has a strong dedication to customer service, from the top of the organization all the way down to each barista they hire. IF you DON'T get exceptional service there, they care. That is what I think explains your experience. I would argue it's not the employees' fault, but the owners who failed to provide you with good service.

Hi J.,

Thanks for stopping by and commenting here... I completely agree with you - customer service does start with the owner/manager. Starbucks is a great example and I am a regular - the service is exceptional and I have never had a bad experience at Starbucks. Do a search for "Starbucks" on this blog and you'll see all the stories I have...
Thanks!

I realize grocery stores operate on the thinnest of profit margins, but perhaps they could borrow a lesson from Target. Target has red phones spaced throughout the store. If you pick one up, an associate appears within one minute. Perhaps if the last grocery store I was in had this kind of infrastructure I wouldn't have spent 10 minutes searching for honey.

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