Devoted to customer service and the principles of exceptional customer services

I believe that part of good customer service is to have fun with your customers. Whether it’s providing games on your website or having a customer appreciation day and offering free treats, customers like to interact and simply have fun. One of the fun trends that is emerging is creating personalized products for customers. M & M does it by selling customized chocolates, General Mills (GIS) offers personalized Wheaties Boxes, and now Heinz (HNZ) is going to sell personalized ketchup bottles. I think it’s fun, and of course, it’s a great way for customers to remember your brand.

Tracy Riese, a brand consultant, said this: "These companies are co-branding their products with the thing that matters most: you...They don't give up the brand, but they get their most loyal customers to identify it with themselves." (Source)