Devoted to customer service and the principles of exceptional customer services

I came across the Superintendent Notebook which shows a page from the Cingular handbook titled "LTV/REVENUE RANKING Guidelines" where Cingular tells the rep that each customer is to be treated differently according to their "LTV". Basically, the more money you spend with the company, the better treatment and more discounts you get from Cingular.  Needless to say, it ticks me off. Here's a little excerpt that really has my hair standing on end:

"If an account is not scored, this means that the business has designated the account as non revenue generating.  These customers we do not want to upgrade such as Demo, employee, reseller or prepaid accounts."

So, if you're an employee reading this paragraph, doesn't that make you feel like you're worthless?  Shouldn't each and every customer be treated exactly the same?  What happened to equality for all? 

This sends the message that Cingular believes that revenue is everything and customer service is nothing.  Any Cingular reps want to validate this?