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Jul29
When Serving Your Customers Can Be Bad For Their Health

How far do you go to listen to your customers and provide what they Big Hamburger.bmpwant? With so many studies done showing that Americans are at an all time high in regards to unhealthy eating, the fast-food industry is still promoting overindulgent eating.  Melanie Warner of the New York Times says, "U.S. Restaurant Chains Find There Is No Too Much" when it comes to offering food to their customers.  She interviews Margo G. Wooton, director of nutrition policy at the Center for Science in the Public Interest.  Wooton says, “Restaurants are giving customers these choices without telling them anything about what the impact on their diet will be.”

According to the article, out of the top chain restaurants, only half of them provide nutrition information to their customers. Do restaurants have a duty to their customers to provide healthy foods or at least tell them about the consequences of their overeating?  Wouldn't this be considered good customer service?  


3 Comments/Trackbacks




IMHO, I doubt the Center for Science in the Public Interest is really for public interest (trying to tell tell us what to eat).

However, it is good customer service to provide a nutrition information about their food when requested. I am pretty sure that there are some people watching their diet, and would like to know the nutrition information on the foods they eat.

In the other hand, suggesting people that they're overeating is going overboard. I wouldn't be surprised if people get insulted when hearing that.

Just my 2 cents.

Arun Krishnamurthy

David Wolfe at http://agelessmarketing.typepad.com/ageless_marketing/ just posted the following "Marketing Has Helped Make Us a Nation of Fat People". We definitely have a problem on our hands... Too often, the focus is NOT on how to benefit the ultimate consumer, especially if that consumer doesn't have the info to make informed decisions.

Arun,

I wouldn't necessarily point out the fact that they're overeating, but perhaps in marketing, ads, or literature, companies can provide facts and figures to illustrate the importance of watching what you eat.

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