I was just reading an article at a website...Although the information I was reading was interesting, the website design was not! Flashing banner ads and pop-up ads were all over the place and needless to say it was very distracting. It made me wonder if the website owner's priority was to simply make money through advertising with no thought to the "reader experience".
My tip: When designing your website, think about how you would feel if you visited a website that had a ton of flashing banners. Wouldn't that give you a headache? It's ok to have one or two, but more than that and you're scaring your customers away. Do you want customers to come back to your website?
And speaking of banner ads, you may be interested in this article at Pro Blog Tips that talks about the effectiveness of using this type of advertising - a little off-topic, but still a good read ;)
» Making It Easy For Customers To Do Business With You Online from CustomersAreAlways
How would you feel if you walked into a store and the music was blaring, there were neon lights flashing throughout the store, and there were so many distractions that you forget what you came in to buy? This is... [Read More]
Tracked on: May 2, 2007 1:34 AM | Permalink to Trackback