Steve Marr of Business Proverbs gives us his definition of a loyal customer:
"A loyal customer is one who is willing to invest in the relationship by sticking with your business even if your price is not always the best, because they believe that, over time, you offer the best value for the money. These same customers will become the most effective sales team you could ever build, spreading the good news about your business to everyone in their network."
How many of your customers can you honestly say are loyal to your company? How are you measuring loyalty?
Verena Veneeva of WebProNews.com says this about customer loyalty:
"Though we say that customer loyalty is an important factor in today's competitive market but what is more important is to manage and maintain loyalty. Loyalty schemes should be highly focused and should build on strong customer relationship in order to achieve 100% customer satisfaction."
Jay Lipe of Smart Marketing points out the most important question to ask to determine customer loyalty:
"How likely is it that you would recommend (company x) to a friend or colleague?"
» What Supermarkets Are Doing To Gain Your Loyalty from CustomersAreAlways
Are you loyal to one supermarket in your area? Chances are, you’re not. Am I right? In one area of San Diego where I used to live, there were about five supermarkets within a mile radius. Three of them had... [Read More]
Tracked on: March 28, 2007 4:30 PM | Permalink to Trackback