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Jul31
Supermarkets Create "Experiences"

Marcelle Fischler of The New York Times writes about how the atmosphere of supermarkets are changing.  As competition gets fierce in this industry, companies are finding ways to create an "experience" for customers.  Supermarkets are no longer a place to buy groceries, they're growing into these hang-outs - similar to the bowling alley I used to hang out after school during my high school days!  Picture live band entertainment, sushi bars, coffee bars, and nutritional seminars at your local supermarket.  Some people may like this, but personally,Starbucks in Vons.bmp I like to be in and out of the store when I go grocery shopping.  However, I do like the convenience of buying a coffee at the Starbucks coffee cart whenever I go into Vons or Albertsons.  And even those these services are great and creating an inviting atmosphere to shop in is good, nothing beats a helpful and smiling cashier that spreads positive vibes ;) 


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» Supermarkets Put More Effort Into Providing Great Experiences from CustomersAreAlways
Grocery stores and supermarkets are finding more ways to win the hearts of their customers.  This Houston Chronicle article says that some of the ways that stores are getting shoppers' attention are:Creating and promoting diversity by providin... [Read More]

» Tesco Focuses on Customer Service from CustomersAreAlways
For me, grocery shopping isn't much of an interactive customer experience.  You go in the store, find what you need (most of the time), pay for your items and then leave.  Sometimes you have to hunt somebody down if they're... [Read More]

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