Devoted to customer service and the principles of exceptional customer services

Barry Farber, Entrepreneur Magazine's "Sales Success" columnist, has the feature story in the August issue which offers a 30-day, 10-step action plan for sales success.  #1 is "Keep a positive attitude" which is certainly very important in sales and in any position for that matter, but I'd like to highlight #5:  "Offer Stellar Service".  Farber says,

I remember conducting a seminar more than 10 years ago and inviting some of the company's top sales achievers onstage to share the one most important idea that contributed to their success.  One of them had a very simple answer.  He said, "Every time I meet with a prospect or client, I continue to ask them this question:  Is there anything I'm not doing that I could be doing to serve you better?"  What he was doing was constantly searching for problems.  Problems become opportunities, and once they are solved, you have a more loyal customer than if he never had any problems at all.  This is because the customer sees your efforts in action and knows you're ready to serve...