Jeneanne Rae of Business Week writes a story on the "Ruthless Focus on the Customer" where she validates what I've been saying all along..."that in this new age, customer experience will decide the winners and losers in almost every industry imagineable." She also gives us a few reasons why:
1) Raving Fans
2) Loyalty
3) Premium Pricing
4) Differentiation
And her conclusion...
"...if you want to build a customer experience engine, then customer experience must be everyone's job. My recommended first steps? Get everyone from all functional areas in your company on the same page about why Customer Experience is essential to survival in our competitive business world...." Read more of the article here...
Hmm...now if only this could be the first thing they teach in Business classes!!
Comment Preview