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Jun28
Why Being Knowledgeable About Your Business Is Important

Well, it's been a couple weeks since I've started boycotting the gasoline companies and I'm learning more and more about public transportation in San Diego.  For one thing, the people who are supposed to be helping you find the easiest way to get to your destination can sometimes give you the wrong directions.  I overheard a conversation on the bus today in which one person was complaining about being late for an interview because she was given incorrect directions by transit information personnel.

Being knowledgeable about your product or service is one of the aspects of customer service that is important to many customers, especially in a situation where inaccurate information can make a difference their lives - as in the case with the lady who was late for her interview because a public transit rep gave her wrong directions.  Perhaps that could have affected whether or not she got the job. 

Gaining knowledge about your business is a matter of studying any literature or information about your service or products.  Moreover, time spent on the job and practice will also help you become more knowledgeable.  If you're new to the company, it's important to ask your supervisor if you're unsure about something.  Giving out wrong information to your customers or clients can be detrimental to the business.  It's simply bad customer service.  

Loosely Related Post:

Call Center Customer Care Benchmarking Study


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