« Sacrifice | Main | "I Sell A Bunch of Junk" »

Jun11
The Ikea Experience

Customer World has a post about Ikea and their "Secrets of customer-centricity" that inspired my own post about this company. When Ikea first came to San Diego, I was thrilled beyond thrilled because at the time I wanted to become an interior designer and I loved the huge showroom and all the ideas that Ikea provided.  Besides, the prices were phenomenal.  Where else can you get a drink and a hot dog for $1 in the U.S.?  If you've never been to Ikea, let me warn you - it's a day-long venture ;)

My experiences with Ikea have always been good.  I bought some frames once and when I got home, I noticed that one of the glass frames was cracked.  For all I know, it could've cracked in the trunk of my car, but the person who handled my return had no qualms about taking it back and refunding my money - no questions. 

The only thing I don't like about Ikea is that you have to assemble furniture yourself, which can be quite time consuming.  We could say, "Well, you get what you pay for" but wouldn't it make for an even better experience with Ikea if they could help with assembly and installation?  Also, you have to bag your own stuff at checkout...


2 Comments/Trackbacks




Maria, thanks for the link to a great article on Ikea - here is my favorite passage: "Every Ikea product has to pass through the so-called wash council, a committee that asks whether the product makes sense and meets a need, said Anna Rosenqvist, an Ikea sofa designer. "It's about the product and the business. Why should we have it?" she said. "Never mind price. It doesn't matter if it doesn't look good."

So simple, but so true, at any price! Thanks again.

You are kidding, right? Have you ever shopped at IKEA? They are about as customer hostile as retail gets. The stores are intentionally difficult to navigate. The product on the floor is frequently discontinued our out of stock. You have to go to the warehouse and grab everything yourself -- made even trickier by the fact things are poorly or incorrectly labeled, and many are too heavy for the average customer to lift. You have to carry your furniture to a separate desk for home delivery after you pay for it. Not all things are available in the warehouse -- some the info desk needs to get for you. However, often, the product numbers have changed and they cannot sell you an item under the new number while the old number is in the computer (even if the item is the same and inventory says there are 0 of the old and a dozen of the new in stock).

You could try and order online, but things aren't generally available on line. You could call and try and order from the catalog, but they only carry about 80% of what you saw in the store and frequently they do not sell items in the size or colors they are available in the store (one example, the store sells desks in beech that the catalog lists but you cannot buy by phone; bookcases are available in 24" sizes at the store but not by mail-order despite being in the catalog).

I could go on and on... But the point is that IKEA has a stone-age inventory management and really poorly thought-out stores and policies that make them impossible to deal with. It's a shame too, some of the furniture does look good -- but it's only for display, you can't actually buy it.

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Sacrifice | Main | "I Sell A Bunch of Junk" »

Advertise

Related Resources

sponsored ads



subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

Alltop, all the top stories

BlogBurst.com


Successful and Outstanding Blogger
QAQnA Mug Club

Stats:

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



CustomersAreAlways is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb