
Customer World has a post about Ikea and their "Secrets of customer-centricity" that inspired my own post about this company. When Ikea first came to San Diego, I was thrilled beyond thrilled because at the time I wanted to become an interior designer and I loved the huge showroom and all the ideas that Ikea provided. Besides, the prices were phenomenal. Where else can you get a drink and a hot dog for $1 in the U.S.? If you've never been to Ikea, let me warn you - it's a day-long venture ;)
My experiences with Ikea have always been good. I bought some frames once and when I got home, I noticed that one of the glass frames was cracked. For all I know, it could've cracked in the trunk of my car, but the person who handled my return had no qualms about taking it back and refunding my money - no questions.
The only thing I don't like about Ikea is that you have to assemble furniture yourself, which can be quite time consuming. We could say, "Well, you get what you pay for" but wouldn't it make for an even better experience with Ikea if they could help with assembly and installation? Also, you have to bag your own stuff at checkout...








Maria, thanks for the link to a great article on Ikea - here is my favorite passage: "Every Ikea product has to pass through the so-called wash council, a committee that asks whether the product makes sense and meets a need, said Anna Rosenqvist, an Ikea sofa designer. "It's about the product and the business. Why should we have it?" she said. "Never mind price. It doesn't matter if it doesn't look good."
So simple, but so true, at any price! Thanks again.
Posted by: Starbucker | June 11, 2006 5:21 PM | Permalink to Comment