My friend and I took a mini-vacation on Friday and had a deep discussion about the word "sacrifice". She brought up Jesus and how we don't see too many people nowadays who believe in sacrificing themselves for the long-term benefit of the people. Many people are looking for benefits now and not thinking about the future.
It's the same with businesses. This conversation brought to mind the gazillion companies that are out there who are not willing to sacrifice short-term revenues for the long-term preservation of their business. I've witnessed customer service reps who will argue with a customer over a few dollars and I think to myself, "Is it that serious?"
If you find yourself constantly arguing with a customer about a refund or return, why not change your perspective of the situation and think of it as a one-time "gift" to the customer. Keep in mind "karma in business" and know that your sacrifices never go unnoticed ;)
By the way, in a loosely related post, Dave Lorenzo gives us his definition of the "Gifter's Mentality"...
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