I'm a huge sports fan - Huge with a capital "H". I've tried just about 
every popular sport you could think of, but I do enjoy watching professionals just as much. That's why I'm torn between watching the NBA Finals and the FIFA World Cup. I've only allotted myself so many hours of TV a week, so I have to choose.
But I do love, love, love basketball. I've played basketball since the third grade. So, I've opted to watch the NBA Finals between the Miami Heat and Dallas Mavericks. The players haven't failed me yet in providing a good show and I can't get over Dwayne Wade's athleticism.
So I stick with the game that I'm loyal to - basketball, even though soccer, or futbol, is probably a much more popular sport. It's the same way with many customers. They'll stick with companies that they're loyal to - not choosing one over the other simply because one is more popular than the other. Am I right?
And no, I don't think the Mavs let the Heat win in Game 3!
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