A company called Grass Roots conducted a survey with 2,180 mystery shoppers in six European countries to include France, Germany, Ireland, Netherlands, Spain, and the UK. They surveyed the fast food, financial services, mobile phones, and car dealer industries and found that:
- One customer in four was unwilling to repeat or recommend a visit to the outlet based on the service they received
- Waiting and ‘Meeting Needs’ were the two lowest points in the sequence of events
- By sector, the customer experience in fast food was generally poorest
- By country, the customer experience in France was generally poorest.
Of all the countries, Germany provided the best service while the other countries were a bit shaky with regards to service.
So, it looks like Japan may still be in the running for the country with the best service!
Source: AutoIndustry.co.uk
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