Devoted to customer service and the principles of exceptional customer services

The Harvard Business Review July-Aug 2006 issue republished an interview with Joe Girard, the man who holds the Guinness World Record for being the world's best salesman.  Girard sold 13,001 cars during his 15 year career as a car salesman!

Here's a snippet of the interview:

You averaged six or more cars a day for years.  How is that possible?

"When you bought a car from me, you didn't get just a car.  You got me.  I would break my back to service a customer; I'd rather service a customer than sell another car."

You say you love our customers.  What if they aren't so likable?

"It's like a marriage.  You need to like each other.  And if you treat people right, you will love them.  I told my customers that I liked them, that I loved them, all the time.  I would send a card every month with a different picture, a different greeting, and the card would say, 'I like you'. 

Now Girard has written best-selling books and gives lectures around the world!  Check out his website: http://www.joegirard.com/