Devoted to customer service and the principles of exceptional customer services

I came across this article that asks "What is Good Customer Service?" and offers an explanation of why we continue to receive poor customer service:

"The almighty dollar all too readily takes precedence and these employers just can't bring themselves to pay top dollar for quality customer service representatives. It's quite silly, really. If they were to hire a high quality customer service team, their profits would likely sky-rocket. However, far too many customer service organizations are not that farsighted. They deal in the here and now and completely miss the value of truly understanding what good customer service is.

And so, we as customers are left to deal with customer service people who are unknowledgeable, unfriendly, unwilling to help, lacking in basic hygiene, and out and out rude. This result in us having a negative impression of the establishment in general and often motivates us to spend our hard earned dollars elsewhere, perhaps at stores and business that truly understand what good customer service is. "

Any thoughts?