If only more companies paid attention to what bloggers had to say about them... This thought comes after reading an article by Shel Holtz titled "Customer Service On Edge" where he tells us how he posted a complaint about a particular Microsoft service. Soon after he received a reply via comments from an actual Microsoft employee. Microsoft fixed the problem because of feedback that Shel Holtz provided.
Shel further investigates a possible way for companies to receive feedback from customers:
"Rather than simply complain about a company, why couldn't the company develop tags that designate the post a customer service request. You would blog the issue and tag it a customer service request; different tags could designate different types of issues...one for technical support, one for sales issues, and so on. You post and tag your problem and someone from the company responds via comment on your blog."
Of course, this type of service would require immense time and resource to implement. We can't even get companies to put up a corporate blog...much less a service to make it easier for them to do business with us. Ok, I'll stop my whining...
But yes, it is a great idea :)
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