My fellow Know More Media writer, Steve Browne, of Lone Wolf Track
s believes that service has three "faces":
The first is the face of direct assistance. Service is the act of giving help, aid, utility, or accommodation to another (whether it be a customer, an employee, a supplier, a subcontractor, whomever, it doesn't matter).
The second face of service is that of performing one's duty, for example, a policeman protecting a neighborhood. The one being served may not be known and the service may be seen as either helpful or possibly even something that is unwanted.
The third face of service is being ready. A good example is the service an insurance company may provide or that of a military officer. You pay for the service on a regular basis, whether it's actually given or not, just in case it becomes needed. I believe it was Milton that said "they also serve who only stand and wait."
If you would like to contribute your "Definition of Service", simply email me with your definition and what you do to provide phenomenal service to your customers. My email address is maria [at] customersarealways [dot] com.
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