If there’s one type of customer I could have, I would 
want the customer who blogs. It didn’t really hit me until today the power that a blogger has within the context of the business world. Yes, I’ve written about it here before…how word-of-mouth can travel at the speed of light on the internet, especially when it’s negative feedback. However, it didn’t even occur to me at the time when I was writing that previous post that one very happy customer could make an even bigger impact on the online community.
A customer who constantly blogs is most likely going to blog about the customer service he/she received from your company, especially if it’s phenomenal service. So, you must think of ways to constantly WOW your customers. You just never know if one of those customers is going to blog about your company! But that’s not to say that you should offer great service solely because you want someone to blog about you…
With all this new technology, it makes it so much easier to communicate with one another. Can you imagine how much faster you can build your business with customer evangelists on your side blogging about how wonderful you company is? You would never have to spend money on advertising again! Now that’s smart business…Do you want to work harder or smarter?
Are you a blogger with a great customer service story to share? Post your story and send me the link to your blog >>> maria [at] customersarealways.com
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Tell me your definition of customer service and how you provide great customer service! Send me an email at: maria [at] customersarealways.com. Your answers will be posted at this blog…
Maria, "viral" is the word I instantly thought of when I read this post. If you can create a positive experience for a customer who then blogs about it, others are likely to follow. It's word of mouth on steroids.
Posted by: Easton Ellsworth | May 13, 2006 9:41 AM | Permalink to Comment