Devoted to customer service and the principles of exceptional customer services

Customers are more sophisticated nowadays.  At the touch of a button they can shop and compare prices on any given item available on the internet.  From there they can decide if they want to buy it online or go to any of the stores to purchase an item.  I read somewhere (can’t remember where, but if someone knows, please let me know!) that most people still like to go into stores to touch and examine a product, especially if it’s the first time dealing with a company. 

This is your chance as a salesperson or business owner to make a lasting, positive impression on the customer so that they’ll want to do more business with you.  However, smiling and being courteous just doesn't cut it anymore. What I see happening in the future is the evolution of a new type of salesperson. 

This new salesperson will bring a product or provide service so that it meaningfully improves a customer's life and will give them a good return on investment.  How will this new salesperson accomplish this?   

The new salesperson will:

Get into the mind of the customer - find out what the customer needs, provide that, plus add a little extra.  That little extra could be free shipping or delivery, an upgrade, etc. Make the customer feel that they're getting more for their money. 

Become the customer's advisor or consultant - shares knowledge about the particular product or service.  If customers have problems or any questions, they can rely on the salesperson to help them find solutions or answers.   

Ask plenty of questions - the new salesperson will ask questions to customize or create specific solutions to meet their needs.  Each customer is different with specific needs and a great salesperson knows how to create an experience that will make the customer feel special.

To be continued tomorrow...