
Seth Godin shares with us a little cartoon by Hugh that reminds me of
the path that advertising is taking online. Everywhere you click there are ads flashing at you, ads popping up like jack-in-the-box's on crack, and ads that sneak down the computer screen.
It also brings to mind how some customers or bloggers communicate with one another...hiding behind their computers while raging on you in their anonymity. (Oh, by the way, isn't it funny how people who have such negative things to say to you always answer with "anonymous"?)
So, back to my point...
Seth says that we can surely extend this cartoon to apply to every aspect of business, including customer service. If this person that you are attacking were a friend or someone you knew, how would you act then?








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