Georgia Patrick over at Duct Tape Marketing offers her point of view regarding Rainmakers and CRM:
"Rainmakers will become more valuable and they will earn even more money than the IT person installing CRM systems. People will put a premium on personal service and listening. Customers want what they want, not the CRM system you want to force upon them. The more enamored you get with the cool tools of technology the further away you get from the customer trying to buy something from your or get your attention."
Just a reminder that your customers still want that "human touch"...and that CRM is only as good as the people who use it.
The rainmakers are the ones who are making the money for the company - they deserve to be paid what they're worth - in fact, they should probably be paid more than the CEO's!
Now...if we could only get our customers to stop talking on the phone when we're trying to help them :) Anybody have technology for that?
That is a good point. As I have often said in discusions and articles on CRM, it is only tool to help you monitor the customer experience. It isn't a cure all or a piece of super tech that will solve your issues with business development. In fact studies show that companies that use CRM are more likely to manage by metrics than by the the feed back from customers, staff, etc.
CRM means different things to different people, but most importantly it never replaces hands on management nor good personal customer relations.
Posted by: Tim Whelan | May 29, 2006 10:04 PM | Permalink to Comment