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May10
McDonald's New Look: Yay or Nay?

McDonald's is making plans to renovate their restaurants which may McDonalds.jpgcause a huff for franchisees because they may be required to pay the 300-400K cost to do the makeover. 

McDonald's is McDonald's.  I understand the need for change and to modernize the look of the brand, but if you're going to make franchisees pay for the renovations, then I'm not going for it.  That's basically telling the owners, "We're going to take away your profits from this year's sales to pay for this remodel."  This may put some strain on some of the owners' pocketbooks.  This could indirectly affect customer service because the franchisees will only be focused on making money to pay for such renovations and not on customer service. 

Would you like to give up that much money?

Is this new remodel going to entice customers to want to visit McDonald's on a regular basis?  Will the customer service still remain the same? Or perhaps the new design will create more positive energy within the restaurant and inspire employees to give better service....

Photo Credit:  MARK RIGHTMIRE, THE ORANGE COUNTY REGISTER


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