Devoted to customer service and the principles of exceptional customer services

In one of Donald Trump’s books he advises us to keep a dossier on people.  I agree that it’s important to become personal with your customers and get to know them in such a way that enhances the business relationship.  

When I worked at Nordstrom in the children’s shoe department, I kept track of customer’s favorite brands, what size shoe the kids wore, the style of shoes they liked, birthdays, etc.  So, when new shoes came in that I thought they would like, I gave the customer a call to let them know.  They appreciated the personal service that I gave them.  If they wanted to purchase an item immediately over the phone, I was able to take their credit card info and hold the item for them to pick up, or I could ship it to them.  These options saved a lot of time, something I know we all like to do! 

Remember that building relationships with customers is an ongoing process.  That first sale is your gateway to a lifelong loyal customer. 

What are you doing to get to know your customer?  Do you have a system of keeping track of your customer’s needs and wants?