Devoted to customer service and the principles of exceptional customer services

In the magazine, Business 2.0, G. Pascal Zachary interviews Dick Kovacevick, the CEO of Wells Fargo Bank. According to Dick, there is no such thing as an unprofitable customer - just one you haven't figure out how to make money on yet.  He goes on to say that if a customer is truly profitable, that's the company's problem, not the customers. 

The banking giant is supposedly making it easier for customers to do business with them.  You can now go into a Wells Fargo bank and get a CD, mutual fund, annuity, and insurance all in one spot.

Also, according to Dick, the company is going to stick with it's diverse workforce in the West. That's fine and dandy, but then I read some information at this website today. Now I'm going to add some spice to the mix.  All this time I've talked about customer service being the end all and be all of everything.  However, part of being a great company doesn't just end with having great customer service.  Part of great service is also becoming involved in the community where your customers work and play.

When a company has money power like Wells Fargo does, they are judged on what they do with that money.  Some people may judge Dick Kovacevick - I don't know anything about him except that he makes a boat-load of money - But I do have to say that he IS the one that pretty much calls the shots.  Do you trust your money with his company?

So, I've digressed a little bit with this post... However, wouldn't you agree that just because a company provides great service doesn't mean that they won't steal from you? I'm not implying here that Wells Fargo - ahem - steals from their customers...(or am I?)  After all is said and done, wouldn't that be a great disservice?