Devoted to customer service and the principles of exceptional customer services

I know many women who go on first dates with a guy and wind up not progressing to a second date.  I ask them why and their answers are mainly, "All he did was talk about himself."  I can certainly relate and I'm sure many men can too.  Instead of engaging in a mutual conversation with a date, many people are quick to toot their own horns.

It's the same in business too.  Salespeople are so anxious for a sale that they do all the talking about the product or service without engaging with the customer to find out what their needs are. 

Tom Richard had this experience with a bank and shares his story in an article posted at CRM Blog.  When you're dealing with people's money, it certainly is important to find out what they look for in a bank.  Money is a touchy subject, to say the least.

So how do you engage with your customers?  The Gallup Management Journal has a great article that offers eight statements that are critical indicators of your relationship with your customers:

1. [ _________ ] is a name I can always trust.
2. [ _________ ] always delivers on what it promises.
3. [ _________ ] always treats me fairly.
4. If a problem arises, I can always count on [ _________ ] to reach a fair and satisfactory resolution.
5. I feel proud to be a [ _________ ] customer.
6. [ _________ ] always treats me with respect.
7. [ _________ ] is the perfect company for people like me.
8. I can’t imagine a world without [ _________ ].

How do you measure up?