In an article called Making CRM Work, Richard Hill gives us an overview of CRM and tells us how it can help us in our business.
- Operational efficiency - to be more productive
- Customer responsiveness - to meet demanding customer's increasing demands
- Cost containment - to do more with fewer resources
- One system for all tasks
- The information you want when you want it
- Contact & quotation Information on all prospects and clients
- Electronic integration - produce everything from quotes to statements as e-mails direct from the desktop
- A fully customisable system
Richard Hill is a Director of E-CRM Solutions, that specialises in CRM, direct and internet marketing. Find out more: http://www.e-crm.co.uk
Comment Preview