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Apr19
The Secret to Excellent Customer Service: Communication

The way we communicate to our customers is important in the service communication.jpgindustry,  but it's just as important for owners/CEO's/Executives to communicate with their teams to find out what's going on with customers. 

Tim Whelan talks about a restaurant he visited and makes note of what makes this particular restaurant stand out from the rest...

"They would sit down with their entire crew including Directors and discuss the business once a week. The employees were empowered with the power to drive the feedback. In other words the employee was their primary feedback instrument. They were the first line of interaction in engaging the customer and the primary resource to recieve customer feedback. This allowed the employees to drive the primary change in the business based on their engaging of the customer and what they learned."

What are you doing today to communicate with your team?


4 Comments/Trackbacks




Yes, this is a good way to manage a team as well as monitor individual performance. This strategy however is one-sided, albeit requiring a lot of trust---trusting that the feedback the employee gives is accurate---on the part of management. If done with other feedback-getting strategies and team-building activities, this will surely earn wonderful results.
(I still owe you one =). Will be coming out with it soon.)

Meikah,

You've made a good point. There needs to be mutual trust between all parties involved for the organization to be a success.

Also, having an "open door" policy between you and your employees will make them feel more comfortable about approaching you with ideas and feedback.

» Employee Loyalty from CustomersAreAlways
Many companies talk left and right about how to gain customer loyalty but often forget that it was their own loyal employees that created loyal customers in the first place.  [Read More]

» The Difference Between a Good Company and a Bad Company from CustomersAreAlways
Learning to communicate effectively with your customers is an integral part of customer service.  Whether it’s the way you explain how your service or product works or speaking to them in their native tongue - it’s all a part of... [Read More]

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