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Apr27
Southwest's Blog Debut Gets Reviews

With the debut of Southwest's new blog has come a barrage of southwest_logo.gifopinions and criticism of the blog itself.  I have yet to form a solid opinion of it except that I do like the graphics and the layout...mmm...nuts... I think I'll wait another week to see what people on the frontline have to say.

Anyhow, here's a review of a few in the blogosphere who are blogging about Southwest:

Jeffrey Treem of  Inside the Cubicle says - " So far, the posts have seemed a little Marketing and PR heavy. I hope this company, which is known for its irreverant attitude, lighthens up and allows the blog to convey its employees' personalities."

Eric Gideon at Aeronaut - "It’s showing an even more personal side to an airline that already puts customer service first."

Stephen Turcotte of Scout Blogging Services speculates on the customer service aspects (and also offers me a great analogy...thanks, Stephen!) - "Southwest should do a better job communicating their commenting policy and be prepared with some strategy for directing inquires to the appropriate Southwest resource.."

I echo John Cass's thought -  "Lastly, please have some ordinary workers write some posts on the site."


1 Comments/Trackbacks




Maria, you were my muse with Audi analogy. Just riffing off the comment that you left on my blog about Southwest considering customer evangelists.

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