Nick Rice of Strategic Design tells us how he keeps his customers loyal to him:
"...If I'm not face-to-face or on the phone, I feel like I'm letting my customers down and I'm afraid that a nuance will be missed. I try to respond to every email & voicemail before I go to sleep. It's tough but I'd like to think it's a small way to keep my customers loyal - but you can't neglect the other aspects like doing what you said you would, billing what you said you would, and treating them better than expected."
What are you doing to keep loyal customers?
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