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Apr13
Is Customer Service A Lost Cause?

The more I write about customer service, the more I learn that the movement towards a customer-centric society is slowly but surely getting there. 

RetailDesignDiva.com asks the question, "Customer Service: A Lost Cause?" and I have to answer simply: No.  I have true faith that the efforts of the few of us who are spreading the word about the meaning of true customer service are making headway. 

And consumers are becoming more and more aware of the state of customer service in our society.  They're no longer putting up with unsatisfactory experiences, thus rising and taking a stand. Evidence of this is in all the blogs I read on a daily basis that condemn companies for providing service that's below par.  Word-of-mouth stories will be the death of those companies that don't take heed.

However, retailers are beginning to take notice that something needs to be done to make it easier for customers to shop.  Retail Design Diva says:

"...while the consumer is talking about customer experience and the overall shopping experience, I don't think we give it enough real coverage to creating better experiences at retail.  And although I love technology, it needs to be put to much better use to help create a better shopping experience for the consumer, not just an easier time for the retailer...."


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