What do you want your customers to think of first when they hear your company name?
In establishing a brand, most companies fail because they focus too much on the superficial image they want to portray. It could be the image of class, superiority, or being the "best". (What is being the "best" anyways? The best what?)
Why even care about branding? Jon Ward, a contributing editor at Donald Trump's blog says, "Your brand is what you mean to the people who know you. It's what first comes to mind when they hear your company name. It's the thought, the feeling, the image that you own in their heads. Brand identification happens in a split second... It is enormously powerful because most buying decisions are subconsciously and emotionally driven, even in the cold hard world of business-to-business marketing."
What about this for branding: "Wow - that company knows how to give service."
Are there any companies that come to mind when you think of excellent service?
Comment Preview