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Apr19
Anxiety in Business
Seth Godin has been most generous in offering Know More Media the opportunity to publish a few excerpts from his new book The Big Moo.  One of the excerpts is written by one of The Group of 33 and is titled Fear Versus Anxiety.

Here's what the author says about anxiety:

"Anxiety   is   also   the   reason   that   organizations  overstudy opportunities—and then hesitate to take action until it’s too late. Make a list of the last fifteen things you and your peers were anxious about. How many of them actually occurred? If you had ignored  that  anxiety,  wouldn’t  things  have  gone  a  lot  more smoothly?"

Anxiety is something that I sense coming from most companies today who fail to embrace customer service.  They're focus is on sales - but you can't have sales without customer service - which should be the golden rule of business.  Because of their lack of focus, their sales are down. Thus anxiety sets in...they imagine a loss in profits, cutbacks, and jobs.  Perhaps if they focused on customer service in the first place, they wouldn't be in the predicament that they're in...


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