Guy Kawasaki made a great post at his website today called, The Art of Driving Your Competition Crazy. A great read... He offers eight tips to defeat the competition:
1. Know thyself - understand what your company stands for
2. Know thy customer (very important!)
3. Know thy enemy - understand their strengths and weaknesses
4. Focus on the customer - (need I say more?)
5. Turn customers into evangelists
6. Make good by doing good
7. Turn the competition into allies
8. Play with their minds - Guy offers some ways to have healthy, competitive fun
I always say that a little competition is good for the soul, but you don't want to become obsessed with what the competition is doing that you forget what is most important: your own customer.
» Guy Kawasaki Gives Us More Tips on Customer Service from CustomersAreAlways
As usual, Guy Kawasaki comes through for us. This time it's a posting called "The Art of Customer Service". What better topic is there for us to read? You can read the whole thing here, or if you don't have much time, I've p... [Read More]
Tracked on: April 12, 2006 9:06 PM | Permalink to Trackback