So I ditched writing this afternoon and hopped in the truck to go the 
Del Mar Fairgrounds where the Gemfaire is being held this weekend. I've been anticipating this day for about a month now and neither rain nor heavy winds was going to stop me! (By the way, yes, it does rain in Southern California!) I could have easily shopped online for all my beading supplies, but I wanted "the experience".
My head was dizzy with all the sparkle and colors that surrounded me. I loved chatting with vendors and getting ideas for my new jewelry creations. My face was flushed and the adrenaline was racing through my body like I had just ran a 10K marathon! I was in bead heaven :)
So, you see, if you're a retail shop that doesn't want to lose customers to the internet shopping craze, give your customers "the experience". Give them a reason to come to your store and get them excited when they come!
Comment Preview