Companies are pouring out tons of dollars to improve their customer service initiatives. All this money is spent, yet they still don't see any increase in sales.
Why is this?
Companies are still failing to provide that "wow" experience. That experience that knocks the customer off their feet. That experience that leaves them breathless and wanting more.
How do you give them that "wow" experience?
The only way to give them that wow experience each and every time a customer does business with you is to hire people who are passionate, motivated, and inspired by the work they do. Hire enthusiastic individuals who truly care about the company, its vision, and who most of all - truly care about the customer. You're not going to provide that "wow" experience if you hire people who just need a job. And don't be in a rush to just put a "body" out there because you're short of people.
Ok, so you hire passionate people, but what about the "wow" experience?
Pretend that your customer is royalty. What would you do if the Prince of England came into your store or called your company? Go above and beyone the call of duty. Act like someone just gave you a million dollars. It's that excitement that comes out of you that gets your customers excited.
People can tell when you truly love your job and they love that....
» Inspired Employees from CustomersAreAlways
Eric Fraterman, a customer service consultant based in Toronto, Ontario, says something that I've always believed: Good Customer Service Requires Inspired Employees. We could break this down even further and say that "inspired empl... [Read More]
Tracked on: September 10, 2007 7:09 PM | Permalink to Trackback