I love being recognized when I walk into a store. And I love it even more when they know what I like. When I worked at Wet Seal I always remembered who the regulars were and I would always point out to them the new items that I thought they would like. It made them feel welcome and more comfortable - and it definitely helped with sales too!
Wouldn't you just love to walk in a store and they have the items you need just waiting for you at the register? This is what John Kirk experiences every time he visits Gosh, a comic store in London. He tells about it on a recent entry on his blog:
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