As I've posted here before, I've learned quite a bit from working at Nordstrom - more than I realize. One thing in particular that I noticed is that Nordstrom doesn't do much advertising. Sure, once in awhile you'll see an ad in the newspaper regarding a sale, or a few glossy pictures in a fashion magazine, but you don't see big ad campaigns on TV.
Not that Nordstrom doesn't have the money to spend on TV ads, but they'd rather spend their money in other places that matter, like customer service training and technology to better help their customers. As Mary Schmidt says, "Spend the money on something that will get results, like better customer service, employee benefits or community support. "
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