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Mar24
Follow-Up With Your Customers

One of the many business lessons I learned while working at Nordstrom was following up with the customers I helped.  Either through a phone call or a thank you note, we would make sure the shoes worked out for them.

Most salespeople just end the relationship at the point of sale.  "Ok, thank you!" is all they say and off to the next customer they go.   If I made some type of connection with the customer, I would politely ask if they wanted me to contact them about upcoming sales or if  we got anymore shoes similar to the styles that they liked.  Most customers were ok about offering information and that was a way of getting their phone number and address to follow-up with them. 

Steve Browne at Lone Wolf Tracks offers some tips on customer service as says this about customer feedback:

" Contact your clients following a purchase to make sure they received their product, were happy with it, don't have further questions about its use, etc.  Don't forget to take this moment to thank them for their business.

Simple gracious little acts of kindness and gratitude will pay big dividends in terms of customer loyalty and additional product sales."

Yes, it is the little things that count!


5 Comments/Trackbacks




» Follow-Up and Make More Money from CustomersAreAlways
Miles Baker at MarketingWithMiles.com stresses the importance of following up with your customers.  [Read More]

» Follow-Up and Make More Money from CustomersAreAlways
Miles Baker at MarketingWithMiles.com stresses the importance of following up with your customers.  [Read More]

» Excuse Me While I Follow-Up With You from CustomersAreAlways
This is a follow-up to my post "Follow-Up With Your Customers".  Do you understand what it means to follow up with a customer?  Well, if my brief post last month didn't clear it up for you, then I recommend reading... [Read More]

» The Biggest Mistakes Salespeople Make In B2B from CustomersAreAlways
Tom Atkinson and Ron Koprowski of the Forum Corporation surveyed 138 customers who make business to business (B2B) purchases for North American companies and found out what the biggest mistakes salespeople make when it comes to customers. The top three... [Read More]

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