- Get brave. Go where your consumers go. Actually drive over to that store and talk to people using your product. Search the web, browse the forums. Find out what people really think. But, watch out, they will tell you the truth.
- Get evangelical. If you want a choir to preach to, you better start preaching something worth singing praises about. Start a blog. Create the conversation on your own. Engage the world, and leave comments open on your site!
- Get connected. It's time to network like you mean it. No, not smarmy, slimy scratch-my-back-i'll-scratch-yours networking. Serious, professional networking. You'll be suprized at who you know, but only if you start cultivating that garden.
- Get real. Look, you won't find them today or tomorrow, but start now, and you'll eventually have a captive cadre of candidates dying to work with you.
When you interview potential customer service reps, ask them what they know about your company and if they have ever used your products or services before. Those who know it, use it, and love it will have the easiest time selling it!
Robert Kyosaki calls this 'hiring infected people', and it's part of his 10 steps in the Art of Recruiting
Posted by: Robert Merrill | March 3, 2006 12:30 PM | Permalink to Comment