Eastland Shoe Corp has announced that they will be using eGain 
Communications' software for their email management and website applications. Eastland hopes to create a more interactive website for customers in the near future.
"Customer service excellence is a key component of Eastland's core values," said Joshua Klein, Eastland's Business Development Manager. "With eGain OnDemand, we are able to provide our customers with quicker, more accurate, and more consistent customer service interactions. The solution has dramatically improved our customer service quality and effectiveness." *
Yes, it's important to have a website that engages your customers and keeps them coming back. This could include having a chat function on your website, taking polls, having customer contests, forums, and more. Internet shopping and information hunting is growing at lightning speed quickness. How are you setting yourself apart from the crowd?
*Source: CRM Today
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