BOTTOMLINE:"The differences that small businesses have over larger enterprises include the ability to connect to people to purpose, more effective communication, timely decision-making, more in-depth customer intimacy, and the ability to attract talented team members."
This was posted over at the Be Excellent blog yesterday. This hits home with me because I've been debating whether or not to take my jewelry business to a bigger level. Sure, what business wouldn't want to make it big? However, I don't want to "supersize" at the expense of service. My biggest challenge would be to find the right people who share my own vision of customer service.
Could it be done?
Maria as with you it does hit home, I own a custom gift basket store www.arcanabaskets.com and although businesses always need to grow and expand, they sometimes have second thoughts because they do not want to lose that closeness with their customers. As businesses grow they hire on new staff to fill the positions. They go through the all the applicants and pick out the best candidates, But the staff will never have the dedication that the owners have in the business. The larger you grow the more you lose contact with your customers and the more you depend on others to be your representatives and hope they do as good a job as you. I have made sure that with my gift basket company that I am the one who works with the customers, because without then we are nothing.
Posted by: Rick | May 7, 2006 7:43 AM | Permalink to Comment