buyer's agent. I never realized just how crazy purchasing a home in California can be. Sometimes as an agent you get so consumed with the mountain of paperwork that you totally forget about the client!
What I've learned as an agent is that communication is a very important factor in establishing and maintaining a relationship with a client. Because "time is of the essence", clients want to know on a regular basis - sometimes every day and even several times a day - what is going on with the negotiating, dealing, reports, etc.
Being somewhat of a phone-aphobic, it took me awhile to get used to being on the phone several hours a day. But not keeping touch with your clients can show a lack of service. You've really got to give the impression that you're constantly on top of it - especially if you're juggling a few clients at a time.
I'm sure this is a given, but being very knowledgeable about the current real estate market in your area is also important. You'll be asked many questions from potential clients - so you need to be ready to provide information. But of course, if you don't know something, be honest and tell them you don't know and that you'll find out for them.
And yes, most importantly, be honest with your clients. Real estate agents have been given a bad rap these days. We're up there with lawyers and doctors in terms of untrustworthiness. Being honest may mean a lost sale, but at least you won't end up with a bad reputation.
Now that I think about it, all this advice can apply to anyone in customer service!
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