« Customer Complaints and Responses | Main | Can't Get Good Service? Try and Try Again... »

Mar21
Creating Equal Positive Customer Experiences

I think it's important for customer service reps or sales people tobalance_scale.jpg realize that no matter what a person buys - whether it be a $2 item or $500 item, they should be treated the same.  The person who bought $2 may buy $5,000 more on later visits whereas the person who spent $500 may only spend $10 later.  It's an easy concept to grasp, but you'd be surprised how many salespeople take the attitude of, "Well if they don't spend $100 with me, then they're not worth my time."

Granted, each customer has their own unique needs and I'm not saying that you literally treat them equally.  What I am saying is that you should provide the same level of service to each customer.  Each customer must walk away from the experience knowing that you helped them to the best of your ability. 

Think of the time spent with each customer as time invested in the longetivity and long-term profitability of your company.  Maybe that will put things into perspective.


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