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Mar16
Comcast Pays $1 Million in Settlement
It was released today that Comcast will pay $1 million dollars to settle a case in which the company allegedly had misleading advertising and poor customer service.  Many customers complained to Tom Reilly, Attorney General for the state of Massachusetts, thus leading to an extensive investigation of Comcast's advertising practices.  This is what Tom Reilly found out about Comcast:
  • Advertising limited time offers of free or reduced rate digital cable packages without adequately disclosing to consumers what the actual price of those services would be during and after the promotional period;
  • Promoting Comcast's higher priced digital packages, like its "Digital Gold" video programming, without disclosing to consumers that they could purchase less expensive digital cable packages;
  • Overstating the number of channels available on digital cable packages by failing to distinguish among video, music, and pay-per-view channels, and overstating the capabilities or benefits of Comcast’s "On-Demand" and "Digital Video Recorder" services;
  • Hiding material terms and conditions from consumers in difficult to read fine print, in violation of the Attorney General's advertising regulations;
  • Advertising "free" installation, but then charging consumers for installation, and requiring them to redeem coupons or vouchers to receive an installation credit.  In some cases consumers were unable to receive the "free" installation as advertised;
  • Charging a $5 monthly rental fee for a converter box and remote control, even for consumers who did not need the converter box and remote to get their programming.

With this settlement, Comcast has agreed to improve their customer service, advertising, and marketing. 

Source: The Office of Massachusetts Attorney General: Tom Reilly


1 Comments/Trackbacks




» Comcast, Oh Comcast, Why Do Thou Hurt Me So? from CustomersAreAlways
It's Friday and all I wanted to do today was report something fun and interesting.  However, this Comcast story by Jeff Garfield who says that  "Comcast Must Die" caught my eye.  Although I'd love to analyze this (ok, m... [Read More]

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