China will hold it's annual CRM Forum and Award Presentation Dinner of Best CRM Practice this March 30 & 31 at the Shanghai International Convention Center. Also, for the first time ever, a CRM Evaluation Certificate Program will be offered during the event.
At the forum you will have the opportunity to learn about:
- Branded Customer Experience
- Building Brand Equity through Customer Experience
- Providing an Outstanding Customer Experience with a Real-Time Contact Center
- The Fall of Advertising, The Rise of Experience
- Best CRM Practice Case Studies Sharing in different industry
The CRM Forum is sponsored by GCCRM, a CRM evaluation organization, and CRMGuru.com, a top customer management portal.
Find out more about the event by visiting: http://www.greaterchinacrm.org:8080/eng/forum2006/Overview.jsp
The fact this is all under written by the IT industry, I will hold my breath as to their accuracy on assesments and crm definitions. Their best practices models don't even come close to supporting business issues or customer service and management for that matter. This is true in all customer centered policies.
Their vision is in how their goals serve the IT industries definition of development and implementation. Usually found out near pluto somewhere and rarely on earth where real businesses perform.
The CRM Guru is rather misplaced in their assumptions on customer management as well so this forum should run the same.
However, it is good to note that the Chinese are wakeing up with a new vision no matter how misleading it usually is.
Posted by: Tim Whelan | March 7, 2006 9:51 PM | Permalink to Comment