
Best Buy's Brad Anderson has his sights on transforming the way the company does business. He's taking Best Buy from a "pushing sales" business to a "catering to customers" business. A "high risk innovation" thought by most executives, I'm sure, but something that will pay high dividends in the long run.
Anderson's plan includes realigning stores to focus on Best Buy's ideal customers: the techie, the busy suburban soccer mom, the gadget addicts, the price-conscious customer, and the small business owner. Each store will figure out which one of these customers is the majority in their store and redesign the store to accomodate these target customers.
It's a big investment for Best Buy- they will need highly specialized employees and additional training. Plus it will take some time to actually see any results.
It takes guts to "go against the grain", so I give Brad Anderson a high five for taking the risk. I'm sure their customers are loving it as well...








I was at a Best Buy for almost an hour last night and no one even said "Hi" to me. Several employees walked right by me. I passed others just chatting with each other (at least they enjoy each other's company) as customers glared at them, trying to get help telepathically, I guess. Best Buy announced their Jack & Jill initiative last year, and they've been hyping it up ever since. As a customer (or to be precise, an ex-customer) I think their time, money, and energy would have been better spent on getting their people to just say "Hello".
Posted by: CSReader | March 31, 2006 12:11 PM | Permalink to Comment