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Mar30
Best Buy Changes Its Business Formula

Best Buy's Brad Anderson has his sights on transforming the way the company does business.  He's taking Best Buy from a "pushing sales" business to a "catering to customers" business.  A "high risk innovation" thought by most executives, I'm sure, but something that will pay high dividends in the long run. 

Anderson's plan includes realigning stores to focus on Best Buy's ideal customers: the techie, the busy suburban soccer mom, the gadget addicts, the price-conscious customer, and the small business owner.  Each store will figure out which one of these customers is the majority in their store and redesign the store to accomodate these target customers. 

It's a big investment for Best Buy- they will need highly specialized employees and additional training.  Plus it will take some time to actually see any results. 

It takes guts to "go against the grain", so I give Brad Anderson a high five for taking the risk.  I'm sure their customers are loving it as well...

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4 Comments/Trackbacks




I was at a Best Buy for almost an hour last night and no one even said "Hi" to me. Several employees walked right by me. I passed others just chatting with each other (at least they enjoy each other's company) as customers glared at them, trying to get help telepathically, I guess. Best Buy announced their Jack & Jill initiative last year, and they've been hyping it up ever since. As a customer (or to be precise, an ex-customer) I think their time, money, and energy would have been better spent on getting their people to just say "Hello".

It's funny you should say that because I was just thinking about my experiences with Best Buy. At the store I frequent here in San Diego I am always greeted when I walk in the store.

This goes back to hiring and training the right people and making sure that your people are consistent in all that they do. It's that one instance, that one neglected greeting (and it only takes one), that can have a huge impact.

And yes, greeting is the most important thing!

» Greeting Your Customer Revisited from CustomersAreAlways
I'm going to bring up this topic again because I just can't stress enough how important it is to greet your customer.... If someone enters your home, don't you usually say something to them?  Of course! You ask how they... [Read More]

» Best Buy May Not Really Have the "Best Buy" from CustomersAreAlways
Fellow Know More Media author over at MarketingBlurb says that Bad Customer Service Negates the Best Marketing Plans and points out a recent story about Antonio Cangiano and his experience with Best Buy.  When I saw "Best Buy", I thought... [Read More]

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